E-commerce → AI-commerce.
Starting with a Virtual Fitting Room, embedded in checkout —
the “TRY IT ON” button for every online clothing store.
Love & fury, Inc.
virtual-fitting-room-v0.mov
Pjk4jfHHFbkGdVNKXh6qX7DSA.mp4
Who We Are
CEO
- Product designer scouted by Julie Zhuo (ex. VP design at Meta) and Chandra N (Chief Data Scientist at Sequoia Capital). Founding designer, Sundial for 3 years.
- Hustled to working at YC startups (Fountain) at 15 years old.
- Viral growth marketer. 50M+ organic views on Instagram & TikTok.
CTO
- First Korean to join OpenAI in 2018, employee # ~50.
- Scaled GPT-2 to GPT-3, working directly with John Schulman (co-founder) and Mira Murati (CTO).
- Head of AI, ShiftUp until IPO in 2024.
- #1 most followed Korean engineer on GitHub.
Problem
Consumer-side
Online shopping for clothes == you don’t get what you want.
Brand-side
$200B wasted yearly from returns.
1/3 of online fashion purchases are returned. People are not getting what they expect.
(This is 3~5x higher than IRL shopping)
Key reasons:
- Visual difference (on model vs. you)
- Ordered wrong size
- Correct size, but poor fit (i.e. proportions / body shape)
- Other catches (cheap material, side angles, unexpected return policies)
(Note: In the US, returning clothes is very hard. You have to physically visit the store or drive to the post office - not at your door.)
