To better reflect the prevailing youth culture, we have developed easy-to-use emoji and meme-creating tools, where Soulers can type and doodle on top of our pre-made templates. We also developed a vote feature where Soulers can initiate votes with texts or pictures.

The next step will be for this culture of creation to extend to more immersive, avatar-based virtual world experiences. While ~60% of TikTok users and ~30% of Soul users create content, only 3% of Roblox users are creators.